ASIA/FAR EAST
Asia, particularly countries such as China and India are growing rapidly both as a competitor to, but also as a market for, goods
and services from the UK and Europe. It is a region with long term potential and many of the smaller markets, such as Thailand and
Malaysia as well as Korea and Taiwan, should not be overlooked as they can offer equal opportunities to their larger neighbours.
However, Asia is not an easy market, although on first inspection and visit it may promise much. Time needs to be taken to understand
very different business and social cultures and identify the correct partner but, if given, life long relationships can develop
resulting in long term business and friendship.
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Whilst the region is hungry for named brands, luxury goods and hi-technology from the UK and Europe, many companies continue to
see this region as a competitor. Many companies are worried about their products being copied and produced overseas. History has
shown that this can be a real concern. However, this threat can be minimised through taking experienced advice and by careful
research to find the right partner, with the right level of technology and market access. Increasingly companies should be looking
for partners where ‘two-way’ trade can be established, therefore increasing both companies technology and market base, which can lead
to increased investment and employment for both the home and overseas company.
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